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ADVERTISING

CONTENT

1. Media or Means of Advertising

  • The press (newspapers, magazines, journals and books)
  • Television
  • Radio
  • Cinema
  • Hoarding (billboards)
  • Catalogue
  • window display
  • Exhibitions and trade fairs
  • Free samples
  • Posters and handbills.

2. Advantages and Disadvantages of Advertising

3. Consumer Protection in Advertising

 

Media or Means of Advertising

Advertising media are means through which information concerning goods and services are conveyed to the audience, target market or the general public. The following are the available advertising media:

  1. The press (newspapers, magazines, journals and books)
  2. Television
  3. Radio
  4. Cinema
  5. Hoarding (billboards)
  6. Catalogue
  7. window display
  8. Exhibitions and trade fairs
  9. Free samples
  10. Posters and handbills.

 

The Press/Print Media

The press (newspaper, magazines/journals and books) as advertising media appeal to a general audience because of the extent of circulation which is usually throughout a country and beyond.

Lesson tags: Commerce Lesson Notes, Commerce Objective Questions, SS2 Commerce, SS2 Commerce Evaluation Questions, SS2 Commerce Evaluation Questions Second Term, SS2 Commerce Objective Questions, SS2 Commerce Objective Questions Second Term, SS2 Commerce Second Term
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