CHANNELS OF DISTRIBUTION
CONTENT
- Definition of Distribution
- The Process of Distribution
- Channels of Distribution
Definition of Distribution
The term distributive trade or chain of distribution simply refers to the various stages which finished products pass before reaching the final consumers.
The Process of Distribution
The process of distribution implies the series of activities that take place in the task of bridging the gap between the manufacturers and the consumers. These activities include
1. Merchandizing
2. Packaging
3. Storage
4. Transportation
5. Advertising
Channels of Distribution
The channel of distribution is the route taken as products move from the manufacturer to the final consumers. The ultimate goal of the distributive activities is to enable products produced get to the consumers without any damage to the quality.
Manufacturer—–Wholesaler—–Retailer—–Consumer
EVALUATION
- Give a clear analysis of the distributive process
- What is distributive trade?
The Wholesaler
The wholesaler is a middleman who purchases in bulk from the manufacturer and sells in small quantities to the retailer.
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