You must complete Introduction to Business Management to unlock this Lesson.

INTRODUCTION TO MARKETING

CONTENT

  1. Meaning of Marketing and Market
  2. Types of Market
  3. Market Segmentation
  4. Utility
  5. The Importance of Marketing in an Economy
  6. Functions of Marketing
  7. Difference between Marketing and Selling
  8. Marketing Concept and Marketing Mix

 

Meaning of Marketing

Marketing is the business activities that direct the flow of goods from the producers to the final consumer in order to satisfy consumers and lead to the accomplishment of the company’s business.

Marketing creates time, place, possession and form utility. It arranges for production and making goods available at the right time, in the right place and form.

Meaning of Market

A market is any arrangement personal or impersonal, formal or informal which facilitates the exchange of goods and services whereby buyers and sellers come in contact with one another and agree on price.

Types of Market

1. Consumer market: This is the market where goods and services are sold to the final consumers.

Lesson tags: Commerce Lesson Notes, Commerce Objective Questions, SS3 Commerce, SS3 Commerce Evaluation Questions, SS3 Commerce Evaluation Questions First Term, SS3 Commerce First Term, SS3 Commerce Objective Questions, SS3 Commerce Objective Questions First Term
Back to: Commerce – SS3 > First Term
© [2022] Spidaworks Digital - All rights reserved.