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MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

CONTENT
  1. Marketing Functions
  2. Marketing of Export Crops
  3. Importance of Exporting Agricultural Produce
  4. Measures taken by Government to Promote Exportation of Crops and Livestock Products in Nigeria
  5. Steps Involved in Exporting Agricultural Produce
  6. Corporate Bodies, Cooperative Societies and Individuals Engaged in Exporting Agricultural Products
  7. Problems of Agricultural Marketing
 

Marketing Functions

Marketing functions are the activities of the various marketing agents on the farm produce to be offered for sale. They are otherwise known as marketing functions and services carried out before the produce reaches the final consumer. These marketing functions are; (i) Farm-level Processing: This is the immediate processing of farm produce after harvesting in readiness for market. For example, cocoa processing, drying of farm produce and cleaning of farm produce. (ii) Grading or Sorting: This is the grouping of farm produce into various sizes, weights and quality for easy handling. (iii) Packaging: This is the loading of farm produce into various packs and labeling of the graded commodities. It can be describe as the technology of enclosing or protecting products for distribution, storage, sales and use. Packaging contains, protects, informs and sells the product. (iv) Storage or warehousing: This is the keeping of the farm produce in a store for a period of time before sales or export. (v) Transportation: This is the movement of produce from one location to another; that is from the store house to the market or port for exports.

Lesson tags: Agricultural Science Lesson Notes, Agricultural Science Objective Questions, SS3 Agricultural Science, SS3 Agricultural Science Evaluation Questions, SS3 Agricultural Science Evaluation Questions Second Term, SS3 Agricultural Science Objective Questions, SS3 Agricultural Science Objective Questions Second Term, SS3 Agricultural Science Second Term
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