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MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
CONTENT- Marketing Functions
- Marketing of Export Crops
- Importance of Exporting Agricultural Produce
- Measures taken by Government to Promote Exportation of Crops and Livestock Products in Nigeria
- Steps Involved in Exporting Agricultural Produce
- Corporate Bodies, Cooperative Societies and Individuals Engaged in Exporting Agricultural Products
- Problems of Agricultural Marketing
Marketing Functions
Marketing functions are the activities of the various marketing agents on the farm produce to be offered for sale. They are otherwise known as marketing functions and services carried out before the produce reaches the final consumer. These marketing functions are; (i) Farm-level Processing: This is the immediate processing of farm produce after harvesting in readiness for market. For example, cocoa processing, drying of farm produce and cleaning of farm produce. (ii) Grading or Sorting: This is the grouping of farm produce into various sizes, weights and quality for easy handling. (iii) Packaging: This is the loading of farm produce into various packs and labeling of the graded commodities. It can be describe as the technology of enclosing or protecting products for distribution, storage, sales and use. Packaging contains, protects, informs and sells the product. (iv) Storage or warehousing: This is the keeping of the farm produce in a store for a period of time before sales or export. (v) Transportation: This is the movement of produce from one location to another; that is from the store house to the market or port for exports.You are viewing an excerpt of this lesson. Subscribing to the subject will give you access to the following:
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ClassHall Instructor
Halima Ahmadu
Frank Nima
Wilfred Bassey
Isaac Ansah
Favour nwankwo
Maryam
Zainab