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DISTRIBUTION
CONTENT
- Meaning of Distribution
- Channels or Chains of Distribution
- Functions of Each of the Channels of Distribution
Meaning of Distribution
Distribution is the process by which goods produced are made to reach the final consumer. It includes the totality of activities that occur between the time when goods are produced and when they reach the final consumer. These activities could be packaging, warehousing, transportation, etc.
Channels or Chains of Distribution
These are routes or sequence through which goods move from the manufacturer to the consumer. This is illustrated below:
Chains of Distribution
Functions of the Channels of Distribution
1. The Producer
The producer is the person who manufactures goods or provides services to satisfy consumers’ need
Functions of the Producer
(i) He ensures that the goods produced or services rendered suit the consumer.
(ii) He advertises his goods and services to enhance patronage
(iii) He offers after sales service to customers
2.
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ClassHall Instructor
Halima Ahmadu
Maryam
Abdul tawwab
Honour Daniel
Wilfred Bassey