PACKAGING AND PACKAGING CRITERIA
CONTENT- Meaning of Packaging
- Purpose of Packaging
- Advantages and Disadvantages of Packaging
- Packaging Criteria
- Examples of Packaging Items
Meaning of Packaging
Packaging is a system whereby goods are packed, wrapped or put inside containers, weighed and priced before they are arranged on the shelves in a store. This is the practice of putting agricultural produce in small containers. Packaging is one of marketing activities especially channels of distribution. Packing prevents wastage, pests’ infestation and contamination.Purpose of Packaging
The role of packaging in the marketing of agricultural produce has become quite significant as it is one of the ways companies make consumers notice their products. Common uses of packaging include:You are viewing an excerpt of this lesson. Subscribing to the subject will give you access to the following:
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