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PUBLIC OPINION
CONTENT
- Definition of Public Opinion
- Formation of Public Opinion
- Measurement of Public Opinion
- Importance of Public Opinion
Definition of Public Opinion
Public opinion can be defined as the general opinion that the majority of people in a community hold on a given public issue at a particular time. It refers to what members of the public think or feel about government proposed action or actions already taken by government.
The level of peoples’ interest in public opinion is mainly determined by their literacy level. This makes the level to be very low in developing countries as only few that have the understanding and know their rights express their views in public issues.
Consensus of opinion is when a large majority of the people hold the same view on any issue.
Formation of Public Opinion
- Political Parties: Political parties try to understand the needs of the citizenry. They therefore build their programmes or manifestoes to address such needs.
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innocent jonas