HOME TRADE
CONTENT
- Wholesale Trade
- The Channels of Distribution
Wholesale Trade
Meaning of Wholesaler and Wholesale Trade
A wholesaler is a trader who buys goods in bulk or in large quantities from the producer/manufacturer and sells in small quantities to the retailer.
Wholesale trade therefore is a type of trade in which goods are bought in bulk or in large quantities from the producer or manufacturer with the aim of selling them in small quantities to a retailer (one who sells goods in small bits to the consumer).
Features of Wholesale Trade
(i) Bulk breaking
(ii) Buys goods in large quantity and sells in small quantity to retailer.
(iii) They are the middlemen between the producer and retailers.
Functions of Wholesalers to the Manufacturer/Producer
(i) Breaking of bulk: They buy in bulk and sell in small quantities to the retailers.
(ii) Warehousing function: The wholesalers are able to purchase very large quantities from the producers, which they store in the warehouse until they are required by the retailers.
- NEW: Download the entire term's content in MS Word document format (1-year plan only)
- The complete lesson note and evaluation questions for this topic
- The complete lessons for the subject and class (First Term, Second Term & Third Term)
- Media-rich, interactive and gamified content
- End-of-lesson objective questions with detailed explanations to force mastery of content
- Simulated termly preparatory examination questions
- Discussion boards on all lessons and subjects
- Guaranteed learning
Halima Ahmadu
ClassHall Instructor