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MARKETING OF ART PRODUCTS
CONTENT
- Marketing Outlets
- Sources of Funding
- Ways of Marketing Art Products
- Determining Price of Artworks
Introduction
The marketing of art products is unique because artworks have no fixed prices like any other products. A lot of factors determine the price of an artwork. One of these factors is the level or standard of the artist. For example, a well-known artist would give a higher price than an unknown one.
Sources of Funding Art Production
These are some sources of funding art business:
- Non-governmental organizations: There are non-governmental organization that committed to the growth of art in the country. They are ready to finance exhibition, production as well as marketing of genuine artworks.
- Individual savings: Personal income saved over a period of time can be used as start-up capital for the business.
- Parents and relatives: Capitals can be raised by borrowing from parents, friends and relatives.
- Financial institutions: Capitals can be obtained as a form of loans from banks to fund art business.
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