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ADVERTISING
CONTENT
1. Media or Means of Advertising
- The press (newspapers, magazines, journals and books)
- Television
- Radio
- Cinema
- Hoarding (billboards)
- Catalogue
- window display
- Exhibitions and trade fairs
- Free samples
- Posters and handbills.
2. Advantages and Disadvantages of Advertising
3. Consumer Protection in Advertising
Media or Means of Advertising
Advertising media are means through which information concerning goods and services are conveyed to the audience, target market or the general public. The following are the available advertising media:
- The press (newspapers, magazines, journals and books)
- Television
- Radio
- Cinema
- Hoarding (billboards)
- Catalogue
- window display
- Exhibitions and trade fairs
- Free samples
- Posters and handbills.
The Press/Print Media
The press (newspaper, magazines/journals and books) as advertising media appeal to a general audience because of the extent of circulation which is usually throughout a country and beyond.
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Halima Ahmadu
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